About Me

A happy husband and a father of two princesses and a prince. A person with great passion and eagerness to learn novel/innovative scientific knowledge regarding sustainable marketing, consumer behavior, technology (AI, iOT), and reasonings behind actual decisions to engage in a certain behavior, typically sustainable consumption. I also do care about mother Earth's healthiness thus related actors/factors that are influencing her well-being are as well under my research interests. As such, I do look into sustainability science to acquire a good grasp of what is going on and how we as human-being can fix or ameliorate or best of all reverse our own mess. My past and recent works tell my story...read on.